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| Logo
Design : |
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| A logo
is basically an illustrations of your whole company image in a graphical
or symbolic representation. After all what is the main purpose of logo?
Why my business needs a professionally designed logo?, Answer is simple,
professionally designed Logo attract attention and then leave an everlasting
impression, Yes that is a fact!, just take the example of YaHoo, and millions
of other logo you see daily which sure give you a good idea about the necessity
of logo. That is why we create logo's which are unique and distinguish your
business identity in a truly customized way by synchronizing your business
image into that logo & this way you can promote a feeling of authenticity
& professionalism of your company by putting forward your logo either
in advertising campaign or use it for general use letterheads, envelops,
business cards, website, or any place. |
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| Here
are a few fine lines which needs to be focussed while designing a Logo:(Click
here to view our Logo Portfolio) |
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| Understand
: Allow your client to speak and narrate his business thoroughly
without any communication flaws. Ask him about all the tinest of the tiny
information about his business, because these tiny things can be a spark
that lights up his corporate identity. |
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| Analyze
: Before we go any further always
remember to do an R&D with your client. Ask what his competitor's brand
identity looks like. Do a lot of research with similar kind of business
of what your client is into. Collect all logo's related to that topic and
see the USP's of every single logo you have collected. |
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| Agree
: When every thing
is set, conclude to a solution roughly with your client as in what he has
in mind and how he wants his corporate identity to be. If he wants the nike
swish modified with a clockwise rotation then agree to it, at the same time
fine tune it to be unique and different from nike. Because client knows
his business better than you do and vice-versa. |
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| Process
: Always
remember, never design a logo with a pixel based design software. e.g. (Photoshop).
Choose a vector based (object based) design software e.g. (Illustrator,
Coreldraw, Fireworks). The simple logic behind this is when designed in
pixel based software, the clarity of the logo gets distorted when enlarged
or compressed for any purpose. Where as vector based softwares never work
on pixels but on object, at the same time it gives complete control and
ease of navigation for the designers to rip, bend, bind and do almost anything
while designing, which is the utmost priority while creating a brand identity. |
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No
matter what the output is, give proper RTB's (Reason to Believe) as visualised
while designing. This way it becomes easier for the client to understand
each and every element present in the Logo.Color plays an important role
in a logo. Be very sensitive in choosing the right color for the right
place. For example if your designing a Restaurants logo it really doesnt
make any sense choosing subtle and dull colors because restaurant is all
about shouting business and everything to do with food. So use bright
colors. May be natural food colors. Avoid using dull colors for the font
because in some cases the font speaks the business rather than the logo.
So remember to keep the font bright. By default black is preferable. White
projects even the dullest of the dullest objects in a soul stirring wavelength.Preferably
maintain white as your background unless asked by the client for a specific
color background. |
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| Lets
see how a logo takes it final shape with a case study |
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| The
Company : |
Securenext Softwares. A
leading software soultion provider wanted their old logo to take a
new look. |
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| The
Challenge : |
First
we started off with an R&D. Started looking at what the other
softwares guys had in stock in. Gathered all what
we found were interesting and started looking at the USP's. Hours
latter we came out with the a great number of logos and apparently
the first prototype which got selected by the client was like this. |
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The
box represents a source of "Infinity" (any business).
The arrows to say intact or "held with" from
both the end (secured)
This first form did talk sense, but then came the whole
thing of the client wanting to have their company name
and some level of fine tuning to be more precise. |
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The second revised version
did look much better with everything intact but then we
ourself thought that it needs to improvised. We thought
the concept of having 'S' as a common thing, since the
company name and the activity has 'S' in common. |
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This is how the final looks
like. Just look at the transformation from stage 1 to
the final logo, where a small diamond shape logo transforming
into a rectangular shape corporate identity.
One important factor here is the color. Its just the use
of two contrasting colors. |
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Blue
is calming. It can be strong and steadfast or light and friendly.
Almost everyone likes some shade of blue. Long considered a corporate
color, blue, especially darker blue, is associated with intelligence,
stability, unity, and conservatism.
Green is life. Abundant in nature, green signifies
growth, renewal, health, and environment. The use of green in familiar
phrases can help a designer see how their color of choice might be
perceived by others, both the positive and negative aspects. |
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If
you think you are more intelligent than the people who are criticising
your work, if you think "they just do not understand", then
you should become a poet or a painter. Designing is all about communication
and if one person does not understand what you are trying to say then
you have failed.
It is no good arguing them into it, because if the concept goes wrong
and gets published you cant run around to everyone who came across
your vision of designing. So especially while designing a corporate
identity keep in mind that this is not the place for trial and error
but its the place for substantiating the right vision. |
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| Click
here to view our Logo Portfolio |
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